Brand

Identifier for an organization.

mark label trademark

A brand is a name, term, design, symbol, or any other feature that distinguishes an organization from others.

/brænd/

The term 'brand' originates from the Old Norse word 'brenna,' meaning to burn, referring to the practice of branding livestock with a hot iron mark.

A brand is like a promise from a company, telling you what to expect from their products or services.

What is a brand? It's more than just a logo
it includes reputation and customer experience
How do brands build trust? Through consistent quality, messaging, and values
Why are brands important? They help customers identify and choose products or services

name identity reputation

product company

sub-brand personal brand

logo slogan color scheme

company product line

commercial